Social Media Coordinator

Job Description

Position:  Sales and Marketing – Social Media Coordinator

Department:   Sales and Marketing

Location:   Indianapolis, IN

Reports to:   Aftermarket Sales and Marketing Manager

Job purpose

The role of this position is to support PWR’s sales and marketing initiatives by preparing relevant graphic and social content that reflects a positive company image, identifying and upholding consistent brand guidelines, and integrating that content across a broad scope of media platforms. This position is responsible for gathering, preparing, creating, posting, and maintaining a variety of graphic content and social media campaigns, regularly engaging with social activity that will help strengthen the PWR brand, and being a collective part of our overall strategy to increase aftermarket sales.  While this role will be focused on increasing traffic across social channels, our website, and improving our customer engagement, it includes maintaining the PWR brand standards across all relevant content, both internal and external.

Duties and Responsibilities

  • Execute social media strategy through structured planning, platform benchmarking, and appropriate activation
  • Gather and create content that fits the company’s overall social media strategy
  • Collaborate with internal departments and customer contacts to gather and present positive messages about the PWR brand
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Develop and maintain the social media calendar and reporting dashboards for PWR North America
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to engage
  • Understand the foundation/structure of the company web-site and spend moderate amount of time maintaining content specific to the website
  • Review, summarize and report social data/metrics on an ongoing basis
  • Execute and inform social media strategy and tactics for each channel and audience
  • Support Aftermarket event/display activity as needed
  • Travel as needed to gather relevant social content
  • Communicate and engage with followers and respond quickly to inquiries and queries
  • Contribute to research and identifying new and up to date strategies to grow brand awareness and engagement


  • Excellent imaging, writing, editing (photography/videography/text) skills
  • Adequate knowledge of web design and web development
  • Knowledge of promotion and ad campaigns
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Ability to prepare social media reports/summaries, and effectively communicate findings verbally and in writing
  • Ability to interact with employees and suppliers in a professional manner
  • Ability to work independently and with a team in a fast-paced and high volume environment with emphasis on accuracy and timeliness
  • Must have strong work ethic and uphold sense of urgency
  • Must be well organized and a self-starter
  • Must have strong attention to detail and possess the ability to follow direction

Education / Experience

  • 2+ years of proven working experience in social media marketing or as a digital media specialist
  • Secondary degree in social media or communications preferred
  • Experience working across primary social platforms and knowledge of social analytics tools
  • Experience in using photography/videography equipment

Working Conditions

  • Position will work within a team atmosphere focused on bolstering current social media and marketing strategy while developing the new and innovative ways to reach our target audiences.
  • Position requires sitting, standing, and activity in a variety of setting (including inside PWR facility and outside events where PWR product is used).
  • Position is exposed to activity throughout a manufacturing/ machinery/shop setting.
  • Position is exposed to a shop/manufacturing environment where welding equipment and various machinery are used.

Physical Requirements

  • Able to perform physical tasks associated with a variety of conditions associated with gathering content, which may include, but not limited to:
    • Walking long distances
    • Sitting for 2-4 hours at a time
    • Standing for 2-4 hours at one time
    • Lift, carry, and set-up media equipment as needed
    • Must be capable of travel (including flying and driving) to event and tradeshow destinations
  • Max. file size: 256 MB.